Boost your
Product Management career


Boost your
Product Management career


Boost your
Product Management career

Intensive 4-week course to boost your product career.
Leave your email address to join upcoming cohorts.

Intensive 4-week course to boost your product career.
Leave your email address to join upcoming cohorts.

Intensive 4-week course to boost your product career.
Leave your email address to join upcoming cohorts.

Intensive 4-week course to boost your product career.
Leave your email address to join upcoming cohorts.

WITH COACHES FROM

Our students love it! 💜

We're proud to work with Amsterdam's top startups (series A, B, C)

We're proud to work with
Amsterdam's top startups (series A, B, C)

Our students love it! 💜

Dion

Crisp

APC's Product Fundamentals course played a pivotal role in my transition from consulting to product management. This course is a must for ambitious individuals looking to fast-track their product management career

Lucas

Formitable

The Amsterdam Product Club's product management course was great! The knowledgeable instructors, practical frameworks, and supportive peer-group helped me level-up my PM-toolkit.

Dillon

HousingAnywhere

This course was a great opportunity to connect with and learn from other product people in the community. It was really insightful to see different product perspectives and learn how different product teams operate and what makes each of them and their teams successful!

Learn from the best Product leaders

Learn from the best Product leaders

Learn from the best Product leaders

Our teachers are top PMs at renowned tech companies and fast-scaling startups

Finally, a PM Course done right

APC



Led by industry experts

Our classes are led by Senior PMs and Head of Products
from leading tech companies. They'll share hard earned
experience and realistic case studies.

Our classes are led by Senior PMs and Head of Products from leading tech companies. They'll share hard earned
experience and realistic cases.

Interactive & engaging

Interactive & engaging

Our sessions are designed for students to engage and
participate. Don't just consume content, but apply frameworks

to real world problems to develop your product muscles.

Our sessions are designed for students to engage and
participate. Don't just consume content, but apply frameworks

to real world problems to develop your product muscles.

Cohort based

All students are assigned to a cohort and a mentor to ensure
they can make the most of their experience. Either from
trainers or peers, help and advice is just a DM away. Forever.

All students are assigned to a cohort and a mentor to ensure they can make the most of peer learning.
Help and advice is just a DM away. Forever.

4 weeks
8 sessions

4 weeks
8 sessions

4 weeks
8 sessions

Every week we will treat one theme, in two sessions. We will use cases so we can apply learnings to real-world examples.

Every week will have a theme and contains 2 training sessions. Cases will be used to guide you through the material.

Every week will have a theme and contains 2 training sessions. Cases will be used to guide you through the material.

Week 1

Introduction to Product Management

Product Management &
Strategy

Product Management &
Strategy

Defining Product Management

Defining Product Management

Defining Product Management

Introduction to Product Management and the evolution of the role. This will lay a foundation for the course.

  • Defining the PM role and its value

  • Understand the PM career path, including expectations at each level

  • Different types of product cultures

  • Different types of PMs

  • How to excel as a PM

  • Defining the PM roleYour role as a PM

  • The PM career path

  • Introduction to frameworks

  • Defining the PM roleYour role as a PM

  • The PM career path

  • Introduction to frameworks

Product discovery and validating opportunities

What will drive the most impact for your team? This session will focus on problem identification and introduce frameworks to validate potential opportunities.

  • Uncover ideas through qualitative and quantitative research

  • Idea validation frameworks

  • Define metrics for your product

  • Define hypothesis based on insights

  • How to validate hypothesis quickly so you can decide on strategy and tactics with confidence

  • Mission, vision & strategy

  • The essential ingredients for a great product strategy

  • Examples including templates

  • Different ways to plan your product (waterfall, OKR, ..)

  • Co-create your strategy

  • Effective ways communicating your strategy

  • Defining milestones

  • Mission, vision & strategy

  • The essential ingredients for a great product strategy

  • Examples including templates

  • Different ways to plan your product (waterfall, OKR, ..)

  • Co-create your strategy

  • Effective ways communicating your strategy

  • Defining milestones

Week 2

Strategy and Product specifications

Product discovery &
roadmapping

Product discovery &
roadmapping

Creating your strategy

Creating your strategy

Creating your strategy

Learn how to define and communicate your product strategy.

  • The essential ingredients of a great product strategy

  • Examples of great product strategy - including templates

  • Different ways to plan your product (waterfall, OKR, etc)

  • Tips & tricks on co-creating your strategy with team and stakeholders

  • Effective ways to communicate your strategy

Creating product specifications

Creating product specifications

Creating product specifications

From problem specification to design. Define how your feature should work and what success looks like.

  • Create a product specification, including a well-crafted problem statement

  • Articulate user problems using the jobs to be done framework

  • Find inspiration for your solution

  • Collaborate with your design & engineering team

  • Create a product spec for a consumer-facing fintech startup

Week 3

Product Development

Aligning organisations

How to successfully navigate organisations and large projects. Effective PM’s reduce complexity and motivate their teams to go above and beyond.

  • Define milestones and sequence work

  • Rally teams around share goals

  • Communicate appealing product visions and progress

  • Understand what incentives drive your organisation

  • Learn how to have difficult conversations


  • Product grooming

  • Collaborate with your design
    & engineering team

  • Create a product specification

  • Validate through user testing

  • Building wireframes

  • Prototyping with no-code tools


  • Product grooming

  • Collaborate with your design
    & engineering team

  • Create a product specification

  • Validate through user testing

  • Building wireframes

  • Prototyping with no-code tools


Driving execution

PM work is not as glamorous as it might seem from a far. You need to keep the cadence of your team running and remove blockers.

  • From spec to product

  • Ship high quality products

  • Create a reliable shipping cadence

  • Remove blockers

  • Launch fast & iterate

Week 4

Shipping Products
& PM careers

Launching products & your
Product Management career

Launching products & your
Product Management career

Shipping products & features

How to successfully launch your new product or feature.

  • Define a launch plan

  • Definition of done

  • Measure success metrics

  • Documentation and tooling

  • Product marketing


Your Product Management career

The PM career path and how to get you to the next level.

  1. Get the right job

    • Select the right company

    • Get interviews

    • Nail interviews

  2. Excel in your job

    • Build rapport and influence

    • Expand scope

    • Get promoted

Learn with real cases from our experienced PMs

Learn with cases from our experienced PMs

Learn with real cases from our experienced PMs

Learn with real cases from our experienced PMs

Sam Beek

VP of Product @ VEED.IO

Growing a remote team from 40 to 200 people is exciting, but a huge challenge. I’ll share what worked and what didn’t work on VEED’s journey

Cornelia Reh

VP of Product, ex-Onefit

Building a two-sided marketplace is an intelectual challenge. How would you balance the needs of gyms and customers?

Sam Beek

VP of Product @ VEED.IO

Growing a remote team from 40 to 200 people is exciting, but a huge challenge. I’ll share what worked and what didn’t work on VEED’s journey

Cornelia Reh

VP of Product, ex-Onefit

Building a two-sided marketplace is an intelectual challenge. How would you balance the needs of gyms and customers?

What can you expect from us?

Slack community

Lifelong access to interactive community with 200+ PMs to learn from.

8 Live sessions

Meet twice a week with you trainers and peers. Great learning, great fun.

Case studies

Apply tools and frameworks to realistic problems. Essential for sticky learning.

Free PM templates

Use battle tested tools and frameworks (Gsheets, Notion, Gslides, etc.)

Interested?

Interested?